Creative strategy &
marketing support.
I help small businesses figure out what to say, where to share it, and create the materials they need.
Hi, I'm Molly Claire.
I run Clairity, my freelance creative strategy practice. I work with small businesses, organizations, and individuals who could use help with their marketing, design, or next idea.
What is creative strategy?
It's deciding what you want to communicate, who you're trying to reach, and how to bring the idea to life.
More about how I approach creative strategyHow I can help
We can work on a specific project or start by figuring out where you need support.
Strategy
Brand & messaging
Work out what you want to say and what makes your business different.
Launch planning
Plan the audience, message, and next steps for a new product or service.
Marketing & design
Content & materials
Create newsletters, presentations, social content, and print materials.
Your online presence
Help with website copy, social profiles, and the basics of getting online.
Research & tracking
Business research
Look into your audience, competitors, or market to inform your plans.
Marketing performance
Review your results and decide what to keep, adjust, or try next.
What working together looks like
We start with your business.
I listen to your ideas and learn what matters to you before suggesting a direction.
We make a plan that fits.
Your goals, time, and budget shape the work. We agree on what to focus on first.
I help with the doing, too.
I create the materials, keep you updated, and adjust the work as we go.
A little about my background
My background is in consulting and business analysis. At the University of Washington, I worked on student consulting projects, including launch strategy for a food technology startup and branding and pitch materials for a local business.
Since then, my work has included research, presentations, marketing materials, and communications across the public and private sectors. I enjoy the mix of figuring out an idea and making something people can use.
I care about small businesses and the communities they support. That's the kind of work I want to keep doing through Clairity.
Work I've supported
A few examples of the projects and materials I've worked on.
Research & planning
- Market and competitor research
- Research reports and briefing materials
- Presentations for teams and executives
Brand & print materials
- Pitch decks and capability statements
- Case studies and marketing materials
- Signage and trade show materials
Marketing & content plans
- Content calendars
- Audience and messaging development
- Marketing goals and planning tools
Newsletters & communications
- Newsletter writing and design
- Layout and formatting
- Audience and distribution planning
Websites & profiles
- Website and social profile support
- Logos and business cards
- Print coordination
Video & media
- Podcast and webcast editing
- Short clips and presentation videos
- Adobe Premiere editing support
Let's talk about
your project.
Share a little about your business and what you need help with. If you're unsure where to start, that's a good place to begin.